The Genius Story - The Birth of Brilliance
The Genius Brand is a product of our own industry realization. Genius Supplements are a bi-product of rejecting the supplement industry dogma that has misguided generations of health & wellness enthusiasts into believing supplements don’t work or that your pre-workout has to be legal amphetamines for it to be effective or you have to drink BCAAs all day if you are serious about building muscle.
Those were all lies that we once accepted as truths. There was a time when we ignored the “other ingredients” and got really excited about exotic sounding flavors like sour gummy bears and super rainbow pop…lol.
As long standing industry insiders, our enthusiasm began to fade as we dug deeper and deeper into the lies that we were led to believe. The death of the proprietary blend was a good start, but with that, we just saw more and more deception. You see… The supplement industry isn’t regulated by the FDA, and without regulations it comes down to a question of ethics. It’s on the brands to do the right thing. The problem is… Your favorite supplement company is probably owned by a convicted steroid dealer and employs his motley crew of questionable characters turned sales team.
Where’s the science? Everyone copies everyone and all of sudden it just becomes a race to who can make the cheapest product. The real loser there is the consumer. After years of using any and every supplement on the market, we were at an absolute loss and gave up everything.
From the very top, we got to see first hand how the industry had been ruined by thieves. It’s devastating because supplements have so much potential for helping people, bettering human life and of course improving athletic performance! It was at this moment that we realized something had to be done for the betterment of humanity.
The Genius Brand was born with an emphasis on science and complete disregard for standard profit margins. We were going to make the best products possible and worry about cost later. That sounds crazy to most, but if nothing else, there would finally be some products on the market that we could use again! When we put together our thermogenic fat burner formula, Genius Burn – we found out that it would cost us 4x what a “normal” fat burner would cost to make.
We smiled. We wouldn’t have the multi-million marketing budgets like the other companies but we launched with the belief that anyone who tried our products would notice the difference and embrace this new found quality. You see – whether you’re an IFBB pro, stay at home mom or anything inbetween – our products can be of benefit to you. We don’t need to “market to women” or “market to bodybuilders” because when products are made according to science, the benefits will always be consistent.
If you’re new to Genius, we thank you for the opportunity & ask that you forget everything you thought you ever knew about supplements. We are all on a journey to unlocking the best respective versions of ourselves and we are here to ignite the process – it’s the key to a better world. We are all humans. We are all GENIUS.